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Published Jul 1, 2026. Prices, plans and specs last checked Nov 5, 2026.
Quick verdict
Light users and X creators: Plus at $8/month combines Grok features with X Premium perks. Most AI users: xAI recommends Premium ($30/month, 4x Plus usage). Daily agent users: Super ($100). Power users: Ultra ($200, 50x Plus usage). Prices from x.ai/pricing, Nov 5, 2026.
Disclosure: some links on this page may be affiliate or shop links. If you buy through them we may earn a commission at no extra cost to you. This does not change our picks.
Plans at a glance
| Plan | Price | Usage | Highlights |
|---|---|---|---|
| Free | $0 | Limited | Limited chat and agent requests |
| Plus | $8/mo | Shared pool | Grok Chat, Voice, Imagine and Build; Grok API access; Cursor; X Premium checkmark, fewer timeline ads, creator tools, analytics |
| Premium | $30/mo | 4x Plus | Grok Bot, latest Grok models, faster responses, AI images and videos, code hosting and AI code reviews, cloud agents; ad-free scrolling on most X surfaces |
| Super | $100/mo | 15x Plus | Higher usage, 1080p 15-second videos, priority at peak times |
| Ultra | $200/mo | 50x Plus | Highest usage |
xAI says every tier includes a pool of AI usage shared across Grok and Cursor, refreshing weekly, with top-ups available. Third-party models in Cursor are billed separately. Prices exclude taxes such as VAT.
Key Grok features
| Feature | What xAI says |
|---|---|
| Live search | Searches the web and X live, with citations |
| Multi-agent mode | Parallel agents tackle sub-problems; reasoning shown |
| Grok Imagine | Text-to-image and text-to-video, up to 2K images and 15-second videos |
| Video generation | Text-to-video up to 15 seconds at 720p on the features page; Super lists 1080p 15-second videos |
| Voice | Natural voice conversations with low latency |
| Languages | 30+ languages |
| Files | Upload documents and PDFs for summaries |
What makes Grok different
The live X integration is the standout: breaking news, trends and posts as they happen. Bundling X subscription features into the same plan also makes it the obvious choice for people who already pay for X.
Which plan should you pick?
xAI's own FAQ recommends Premium for new AI users, Super for daily agent users and Ultra for power users, and Plus for social creators with limited AI usage. Teams and Enterprise plans are available through xAI's sales team.
Buying safely
xAI states that subscriptions are sold only directly through X Subscription Corp and that it does not authorize resellers. Avoid cheap "shared" accounts, which may be suspended.
Grok vs rivals
xAI Plus ($8) matches ChatGPT Go on price; Premium ($30) costs more than the $20 tiers from OpenAI, Anthropic and Google but includes X perks. See the full comparison.
How to choose an AI plan without overpaying
- Start free. Every one of the big four has a free tier. Use it for a week on your real tasks before paying.
- Pay for limits, not logos. Paid plans mostly buy you higher usage limits and access to stronger models. If you rarely hit the free limit, you may not need to pay.
- Check what's bundled. Google AI plans include cloud storage; xAI's plans include X features; Claude's higher tiers include API credits. A bundle you already pay for elsewhere can make one plan much cheaper.
- Use monthly billing first. Switch to annual billing only once you know you'll keep it. Claude's Pro plan, for example, is $17/month billed annually vs $20 monthly.
- Avoid stacking. Many people pay for two or three AI subscriptions that overlap. Pick one main assistant and use free tiers for the rest.
Privacy and work data
Before you paste client data, contracts or code into any AI tool, read its data and training settings. Business and enterprise plans generally add admin controls and stronger data commitments than personal plans, which is one reason companies pay more per seat. If you handle sensitive data, ask your company which tools are approved.
AI plan terms, explained
| Term | What it means |
|---|---|
| Usage limit | How much you can use a tool before it slows you down or asks you to wait; often reset every few hours or weekly |
| Context window | How much text the model can consider at once, measured in tokens (roughly three-quarters of a word each) |
| Tokens | The small chunks of text AI models read and write |
| Agent | An AI that carries out multi-step tasks, such as browsing or editing files, rather than only answering |
| API credits | Prepaid money for developers to call a model from their own apps |
| Seat | One paid user on a team plan |
| Annual billing | Paying for a year up front, usually at a lower monthly rate |
How we keep this comparison fair
We don't accept payment from AI companies for placement, and we don't rank tools on output quality unless we have actually run a documented test. Every price and feature in this article comes from a page we opened on the date shown at the top, and we link each one in the sources list so you can check it yourself. AI plans change quickly: new models arrive every few months, limits change and prices move. When they do, we update the tables and the date. If you see something out of date, tell us in the comments.
Bottom line
Grok stands out for live X search and bundled X perks. Plus is the cheapest way to try paid features and suits social creators; Premium is xAI's recommended plan for most AI users; Super and Ultra are for heavy daily use. Because usage refreshes weekly, a heavy day won't wipe out your month.
Before you subscribe: cancellation and billing tips
Set a calendar reminder a few days before any renewal date, especially after a free trial or a discounted first month. Cancellation rules differ by company; xAI, for example, says you should cancel at least 24 hours before renewal to avoid another charge. If you pay through an app store, you usually cancel there, not on the company's website. Keep receipts in one email folder so you can see what you pay for at a glance. Prices on most official pages exclude sales tax or VAT, so your card statement may show a slightly higher amount than the list price. If you travel or live outside the US, the price at checkout in your country is the one that applies; OpenAI, for example, bills in US dollars in many countries with local-currency billing only in some.
Pros and cons
Pros
- Live web and X search
- X perks bundled in
- Weekly refreshing usage pool
Cons
- Premium costs more than rival $20 plans
- Third-party models in Cursor cost extra
- Free tier is limited
Working with AI all day on a phone or laptop drains batteries fast. A fast charger and a good power bank help. Browse cases, chargers and screen protectors at the BriskNest shop.
FAQ
How much is Grok?
Free, Plus $8, Premium $30, Super $100 and Ultra $200 per month, per x.ai/pricing.
Which Grok plan is recommended?
xAI recommends Premium for new AI users.
Can Grok make videos?
Yes. Grok Imagine makes up to 15-second videos; Super lists 1080p.
Can I buy Grok from resellers?
xAI says no; buy only through official channels.
How we researched this
This is a feature and pricing comparison built from each company's official pricing and product pages, checked on Nov 5, 2026, plus the third-party sources named below. We did not run scored hands-on tests for this article, so we do not rank output quality. Plans, limits and prices change often; confirm on the vendor's site before you subscribe.
Sources
Published Jul 1, 2026. Sources last checked Nov 5, 2026.
